Meet companies supported by CBI at the ITB 2025 Berlin
Are you looking for new sustainable tour packages?
At this edition of the ITB, a group of tour operators from Uganda, Jordan and Ethiopia supported by CBI are showcasing their sustainable tourism practices/packages. These companies are participating in CBI's (export coaching) projects. These projects aim to establish a connection between these tour operators and the European market to promote their sustainable practices and itineraries.
Participating companies supported by CBI: Uganda, Ethiopia, Jordan
| Company | Product/Country | Stand number |
| Atlas Tours | Jordan | Hall 4.2 b - 100 |
| Hajjat Tours & Travel | Jordan | Hall 4.2 b - 100 |
| Jordan Geography for Travel & Tourism | Jordan | Hall 4.1 b – 220/222 |
| UTA Jordan | Jordan | Hall 4.2 b - 100 |
| Ashtar Tours International | Jordan | Hall 4.2 b - 100 |
| Dream Destination | Jordan | - |
| Swanair Travel and Safaris | Uganda | Hall 4.1 b - 222 |
| Sites Travel Limited | Uganda | Hall 4.1 b - 222 |
| Alpha Adventures Safari | Uganda | Hall 4.1 b - 222 |
| Chigo Tours | Uganda | Hall 4.1 b - 222 |
| Churchill Safaris & Travel Ltd | Uganda | Hall 21 a - 211 |
| Crystal Safaris | Uganda | Hall 21 - 205 |
| Loremi Tours | Uganda | Hall 4.1 b - 222 |
| Manya Africa Tours | Uganda | Hall 20 - 202 |
| Matoke Tours | Uganda | Hall 20 - 106 |
| Sun Africa Expeditions | Uganda | Hall 21 - 205 |
| Anbessa Travel | Ethiopia | Hall 4.1 b - 222 |
| Simien Tours | Ethiopia | Hall 4.1 b - 222 |
| Tesfa Tours | Ethiopia | Hall 4.1 b - 222 |
| Ride the Rift | Ethiopia | Hall 4.1 b - 222 |
Download the ITB Berlin 2025 overview CBI companies Uganda and Ethiopia (PDF)
Special travel experiences Uganda & Ethiopia
Are you interested in authentic experiences to connect with local communities? Then visit one of our panel discussions:
Panel discussion: Diver by Day, Bedouin by Night: Aqaba Bridging Adventure and Tradition
| Date | Tuesday 4 March 2025 |
| Time | 15:55 - 16:30 CET |
| Location | Hall 4.1B Lighthouse Stage |
| Panellist | Thelma Radwan, Aqaba Special Economic Zone Authority representative Dom Wyszogrodzki, CBI expert & Aqaba Blue Economy Coordinator Ahmad Qurini, Director Jordan Geography, representative JTB Hakim Tamimi, Assistant Marketing Director Visit Jordan JTB |
| Moderator | Alison Burgh, CBI expert & Director ACORN |
Key-note speech: Hon. Martin Mugarra Bahinduka, State Minister for Tourism, Wildlife and Antiquities Uganda
| Date | Wednesday 5 March 2025 |
| Time | 12:35 - 12:45 CET |
| Location | Hall 4.1B Lighthouse Stage |
| Speaker | Hon. Martin Mugarra Bahinduka, State Minister for Tourism, Wildlife and Antiquities, Uganda |
Community tourism: how to manage the link with communities | Uganda, Ethiopia and State of Palestine
| Date | Wednesday 5 March 2025 |
| Time | 12:45 - 13:20 CET |
| Location | Hall 4.1B Lighthouse Stage |
| Moderator | Jeanette Scherpenzeel, CBI Programme Manager Tourism |
| Panelists | Ether Birungi (Churchill Safaris, Uganda) Gloria Adyero (Loremi Tours, Uganda) Mark Chapman (TESFA Tours, Ethiopia) Sebastian Plötzgen (Hantour.ps, State of Palestine) |
Catalysing certification: the role of DMCs in sustainable practices
| Date | Wednesday 5 March 2025 |
| Time | 17:10 - 17:35 CET |
| Location | Hall 4.1B Lighthouse Stage |
| Moderator | Emilie Hagedoorn, Green Heart Tourism |
| Panelists | Yvonne Hilgendorf, Manya Africa Tours, Uganda Frank Janssens, MADAFOCUS, Madagascar Solène Perbost, African Scenic Safaris, Tanzania Molla Miheretu, Anbessa Travel, Ethiopia, Eritrea, Djibouti |
Cycling in Ethiopia and Launch of the short film: The Gamo Experience | Ethiopia. The Gamo Experience, a short film promoting community based tourism in Arba Minch, presented by WideOyster Magazine and GIZ.
| Date | Thursday 6 March 2025 |
| Time | 15:25 - 15:50 CET |
| Location | Hall 4.1B Lighthouse Stage |
| Moderator | Jeanette Scherpenzeel, CBI Programme Manager Tourism |
| Panelists | Marco Degasper, Simien Ecotours Ethiopia Mark Chapman, TESFA Tours, Ethiopia Frits Meyst, Photographer/Owner WideOyster Magazine |
Download ITB Berlin 2025 panel discussions (PDF)
Learn How To Use AI To Boost Your Tourism Business
CBI, together with Guido van de Graaf, Digital Tourism Marketing Specialist, will be hosting AI Workshops during the ITB fair. You will gain practical insights into leveraging AI for strategic decision-making, marketing and content creation.
- Date: Wednesday 5 March and Thursday 6 March
- Time: 30 min sessions
- Location: ITB Berlin – Travelife - CBI Corner (Hall 4.1, Stand 220-221)
- For whom: Tour operators, destination managers, experience providers, BSOs, policymakers, and other stakeholders from developing countries.
On request only, fill out our registration form or please contact Edouard van der Haas at ehaas@cbi.eu
Market Information European tourism market
CBI’s Market Information programme manager Edouard van der Haas will give a presentation on the European tourism market with a focus on market trends and buyer requirements. He will also explain how to use CBI’s website and valuable market information to export to Europe.
- Date: Tuesday 4 March 2025
- Time: 10:30 – 11:30
- Location: City Cube, level 3, Room R8 conference room.
For more information and to register please contact Edouard van der Haas at ehaas@cbi.eu
Get tickets for ITB
Interested in attending ITB 2025? You can buy tickets on the ITB website.
More information
For more information or questions about this event, please contact CBI at services@cbi.eu.
Would you like to learn more about the projects?
- Visit the project pages for more information:
Transforming Uganda Tourism CBI
- Also, read our market studies on tourism.