Online panel discussion: Opportunities in speciality rice

European interest in speciality rice is growing. Popular varieties on the European market include aromatic rice, such as basmati and jasmine rice, and coloured rice, such as black and red rice. Special types of rice with a connection to a specific group are also popular. The increasing demand for healthy and sustainable food creates opportunities for rice with organic and fair trade labels.

Join this webinar to find out which trends and countries in Europe are interesting for speciality rice exporters. We will also look at what you have to do to become a supplier to European buyers.

Our expert panel will discuss:

• Which countries offer opportunities for speciality rice?
• Which trends affect speciality rice consumption in Europe?
• How can you prepare your company for the European market?
• What are your possible market entry options?
   

The panel

Michel Peperkamp, researcher and export consultant at ICI Business.
Michel has worked as a researcher and export consultant in the fresh food and food ingredient industry for more than 10 years. He has guided trade missions and helped companies looking for new markets in Europe. He has worked as a market researcher for CBI in the fresh fruit and vegetables sector for almost 10 years. International business development is his passion.

Wyn Ellis

Dr Wyn Ellis is Executive Director of the Sustainable Rice Platform, a global multi-stakeholder initiative convened by UNEP, IRRI and GIZ. Dr Ellis has lived in Thailand for 35 years and devoted his career to sustainable development, working with UN and other development agencies, governments and private clients on diverse fields including organic agriculture, sustainable food systems, climate change and innovation systems. With a Ph.D. from Chulalongkorn University in Thailand and an M.A. from Oxford University, UK, he has authored a number of academic publications and book chapters, and has served on the Editorial Board of several international journals.

Jop Blom

Jop Blom is a serial sustainable entrepreneur & expert consultant from Behold. He has over 2 decades of experience in 'empowering sustainable entrepreneurship beyond borders' for his international public private civic partners on almost all continents as well as his with his own ventures in Europe, Africa and Latin America. Jop is a long standing (CBI & GiZ) consultant focusing on sector brand development for export promotion to European markets. Since the beginning of this year, Jop and his team are supporting the Sustainable Rice Platform to promote sustainable rice procurement on the European market. During this panel he will share his first findings as well as his expectation for growth of sustainable rice procurement in the near future.

Tonia Dabwe, business advisor and growth strategist at Guide My Growth will moderate the session.
Tonia is a Dutch-Liberian business advisor and growth strategist. She mainly works with small and medium-sized enterprises (SMEs) in Europe, the US and Africa. She is the Founder and CEO of Guide My Growth. This company provides online business advisory services mainly to SMEs across the African continent. Tonia's areas of speciality include funding, marketing and sales, and business management.

More information

For more information, please contact Programme Manager Mr Arthur Scheinhardt via the contact form.