Online panel discussions: How to start developing your tourism product

Join the CBI webinar on how to start developing your tourism product. In previous CBI webinars, we talked about how you should respond to the coronavirus pandemic. One of the major conclusions was that this is not the time to just wait for tourism flows to return. After you have reduced your costs, you should take this opportunity to look forward and develop better tourism products.

But how do you create successful tourism products? What do your clients want? Who is your target group? What are their needs? Which product idea is best? These and many more important questions will be looked at during the webinar. We will present a step-by-step guide on how to develop your tourism product, and we will provide you with many examples to put this into practice.  

Our expert panel will discuss:

• How to develop successful tourism products in a structured way;
• Translating insight from your (potential) customers into new products;
• Lessons learnt from Asia and Africa.

The panel

• Judy Kepher Gona, tourism expert specialised in responsible tourism in Africa.
• Peter E. Richards, tourism expert specialised in responsible tourism in Asia.
• Albert Postma, tourism expert specialised in strategic foresight and scenario planning.

Tjalling de Boer, market researcher in Tourism Studies at Molgo, will moderate the session.

Opportunities

• Get the latest insights from CBI’s tourism research.
• Lots of practical tips and ideas that will help you develop successful products!
• The opportunity to ask the expert panel all of your questions during the sessions.

Watch the webinar recording

This webinar was held on 29 September 2020.

More information

If you need any more information, please contact our Market Intelligence Programme Manager Arthur Scheinhardt via the contact form.