Solo tourism as a European growth market

The market for solo tourism is growing rapidly; an increasing number of European travellers are travelling alone. So, it is important to know what they expect from their holidays and how to target them.

In this webinar, we will help you understand why solo tourism is good for your business. You will discover how to market directly to solo travellers. You will also learn directly from European outbound tour operators how many of their clients travel alone and join small groups.

During this webinar, we will address the following questions:

• What are the trends in the solo tourism market?
• What do solo travellers look for in small-group travel? 
•  What do European buyers need from the suppliers to give their solo clients an excellent holiday? 
• How can you target solo travellers?

For whom? 

This webinar is for entrepreneurs and business support organisations active in the tourism sector. It is especially interesting for participants from the adventure, cruise, wellness or volunteering sectors.

(Preliminary) agenda

10:00 – 10:05 Opening remarks and introduction to CBI by Edouard van der Haas.
10:05 – 10:30 Market opportunities and trends in the European solo tourism market.
10:30 – 10:55 Why European solo travellers book small-group tours with outbound tour operators.
10:55 – 11:15 How inbound tour operators can target solo travellers.
11:15 – 11:30 Questions and answers.
11:30  Closing.

Presenters 

Edouard van der Haas will host this webinar. Edouard is programme manager market intelligence at CBI. Presenters include:

Alison Burgh, sustainable tourism advisor and CBI market researcher  

Alison is a sustainable tourism expert and CBI's lead tourism market researcher. She co-founded Acorn Tourism Consulting 22 years ago and has worked with destinations and tourism businesses across five continents. She is also the head of sustainability for the Tourism Management Institute and an independent Green Destinations representative.

James Adkin, programme manager Asia and Middle East at Explore Worldwide 

James works at Explore Worldwide, where 60% of their clients travel solo. He is the programme manager for Asia and the Middle East with the product team. James is responsible for a portfolio of small-group adventure holidays, including cultural discovery, trekking, cycling, and family-themed holidays. After teaching English as a foreign language in Spain, James joined Explore as a tour leader before joining the central office team.

Anna Grodzki, managing director at Matoke Tours Africa

Anna Grodzki is managing director at Matoke Tours Africa. They are a leading destination management company in Uganda with over 15 years of expertise. Anna has successfully led the company towards sustainable practices and impactful tourism initiatives. She and her team create unforgettable travel experiences in Uganda and Rwanda, reflecting their care and respect for the destination and its people. Most recently, they created Travelling Sisterhood Safari’s for women solo travellers. 

More information

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