Tips to meet EUDR Requirements in the coffee sector

The European Union (EU) developed the European Union’s Regulation on Deforestation-free Products (EUDR) to ensure that specific products sold in the EU do not come from deforested land. 

The regulation is part of an EU regulatory strategy to address human rights and environmental degradation in agricultural supply chains. The requirements apply to traders and operators in the EU. From 30 December 2024 onwards, producers can only sell or export coffee on the EU market if it meets the EUDR requirements. 

Some companies have already implemented systems and procedures to ensure compliance. On 3 October 2024, 15:00 CEST, importers and exporters will explain how they have prepared for the EUDR. 

During this webinar, we answer the following questions:

• How did other companies prepare for the EUDR?
• Which challenges did these companies face? 
• Which tools or systems do these companies use? 
• What does this mean for (other) exporters?

For whom? 

This webinar is for entrepreneurs and business support organisations active in the coffee sector who are interested in exporting to the European market.

Agenda

15:00 – 15:10 CEST: Introduction and welcome.
15:10 – 15:15 CEST: Short introduction to the EUDR.
15:15 – 16:10 CEST: Tips from importers and exporters
16:10 - 16:25 CEST: Questions and Answers
16:25 – 16:30 CEST: Closing.

Presenters 

Hans Mensah will host this webinar. Hans is programme manager for Market Intelligence at CBI. Presenters include:

Tjalling de Boer, market researcher at CBI

Tjalling de Boer (Msc.) is a market researcher and moderator during this webinar. He studied psychology and business administration in the Netherlands and has been active in research for over 15 years. Since 2023, Tjalling has led CBI’s coffee and cocoa sector research team. Besides his work for CBI, he mainly carried out research for SMEs, municipalities and semi-governmental organisations. Next to doing research, Tjalling teaches research methodology and statistics at 2 Dutch universities. He has been the director of Contenza since 2017.

Ruben Bergsma, cocoa sustainability expert

Ruben Bergsma is a sustainability expert on cocoa. He is part of CBI's cocoa sector research team and has over 12 years of experience in cocoa, sustainability and supply chains. He also led the Rainforest Alliance's cocoa programme. Ruben has worked with the world's largest cocoa and chocolate companies. Now, he addresses sustainability issues in the cocoa sector. He works with industry, civil society and government organisations that focus greatly on EUDR.

Alex Schumann, impact business executive at The Coffee Quest

The Coffee Quest is an Amsterdam-based speciality coffee importer that focuses on transparency, collaboration, and quality. After starting at The Coffee Quest Quality Lab, Alex switched to the commercial branch. She launched The Coffee Quest’s Impact Department, which focuses on providing European roasters with specialty green coffee with added value and producer stories. Alex is also involved in the company’s sustainability policies and impact projects, particularly the Futureproof Coffee Collective project with Robusta producers in Uganda.

Pedro Luis Manga, prosperity & impact leader at Caravela Coffee

Pedro holds chemical engineering and biology degrees and a master’s in environmental sciences. He specialises in designing methodologies for environmental and social impact assessment and has experience in developing learning programs that encourage responsible use of natural resources. As the Leader of Impact & Prosperity for Caravela Coffee, Pedro integrates detailed impact assessments within Latin American coffee communities, crafting communication and reporting strategies to inspire stakeholders throughout the coffee supply chain. His work promotes responsible practices and highlights their value in the global speciality coffee industry.

Giuseppe Cipriani, business development lead at the Progreso Foundation

Giuseppe has 15 years of experience in the coffee and agricultural sustainability sector. The Progreso Foundation supports access to finance for coffee and cocoa cooperatives across the tropics. Giuseppe will highlight the efforts and work of one of the cooperatives receiving support from Progreso, Global Cafes in Colombia. Global Cafes is a non-profit cooperative founded in Huila in 2012. Its mission is to select the most driven coffee farmers in the region to produce speciality coffee - with a focus on excellent quality management and environmental and social sustainability. Global Cafes has 7,500 members.

Mathieu Lamolle, senior advisor at the International Trade Centre (ITC)

Mathieu Lamolle has over 15 years of experience in international trade, market access and sustainable development issues. As senior advisor Sustainable Global Value Chains, he leads ITC's work on sustainability standards, multi-stakeholder initiatives and deforestation-free global value chains. He is also ITC's focal point for MSME technical assistance in the context of the new EU Deforestation-free products Regulation (EUDR). Mathieu coordinates partnerships with private industry groups, companies, and civil society organisations. He delivers high-level keynote contributions to sustainability global events. Mathieu also provides technical assistance and advisory services to MSMEs, helping them develop sustainable business strategies.

More information

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