Exporting pangasius to Europe

Pangasius has a large market demand in Northwestern European retail. The product is appreciated by consumers for its neutral taste and easiness to prepare. Pangasius has faced some difficulties with its image towards European consumers on food safety, but the tide is changing. Furthermore, COVID-19 has led to an increase in retail sales, benefiting pangasius as well. With consumers demanding prepacked seafood products, there is an opportunity for pangasius to increase its market share.