Exporting carpets made of natural materials to Europe

The European market for carpets made of natural fibres carpets is growing. More than half the import value of these products comes directly from developing countries. The mid- and high-end market segments hold  the most opportunities. To supply to these segments, traditional techniques and designs can be used to add a story to the products. A competitive edge can be gained by working with sustainable, natural or recycled materials and through co-creation. Banning illegal child labour is an issue that is especially relevant in the carpet industry.