Exporting Christmas tree decoration to Europe

The European market for Christmas tree decorationsis growing, along with consumers’ holiday spending. This offers you good opportunities, as most European imports of Christmas articles come from developing countries. However, low-cost, high-volume production dominates the market. To compete, you can focus on high-end segments and niche markets, such as sustainable Christmas tree decorations. Premium niches are small, but profitable if you can offer well-designed, exclusive products.