Exporting decorative lighting to Europe

European imports of lighting products are increasing, including those coming directly from developing countries. This makes Europe an interesting market for you. Mass production from China dominates the lower ends of the lighting market, so the mid-end to high-end segments offer you the most opportunities. You should focus on design, craftsmanship and storytelling because consumers in those segments want to express their personal style with the products they buy. Sustainability is also becoming increasingly important.