Exporting picnic baskets to Europe

Picnicking is a long-standing tradition across Europe, which was boosted during the COVID-19 pandemic. European basketry imports are growing, with most coming directly from developing countries. This makes Europe an interesting market for you. The mid-end segment of the picnic basket market offers particularly good opportunities. To target this segment, you should focus on design, craftsmanship, sustainability and storytelling. Additional functionality and content can also add value to your product.