Exporting ready-made curtains to Europe

The European market for ready-made curtains is growing. More than half of the import value comes directly from developing countries. The mid-end market has the most potential for exporters in developing countries. To supply this segment, the curtains must have added value. Special techniques, craftmanship, and the type and quality of raw materials can be showcased. Sustainable materials, the story behind a product and innovation can give an exporter a competitive edge.