Six benefits of offering low and no code technology to the European market

Offering low-code and no-code (LCNC) development to the European market can be a promising strategy for companies outside the Europe that are currently offering traditional software development. By offering these solutions, you can tap into a growing market that values speed, efficiency, and cost savings.

High demand for software development

The European market for software development services is growing. There is a large gap between the number of software development jobs and the number of available software developers. This gap is expected to keep growing in the next ten years. 

What is the difference?

Low-code and no-code platforms both simplify software development, but they serve different purposes. Low-code platforms are recommended if you have some programming expertise and need flexibility to handle complex tasks with minimal coding. You can then customise applications while streamlining repetitive work. 

You should choose no-code platforms if you lack technical skills or want to empower non-technical team members to create applications using visual interfaces and pre-built templates. Focus on low-code for developer efficiency and adaptability and rely on no-code for simplicity and accessibility to non-experts.

Why low-code and no-code?

Switching to low-code or no-code development significantly increases your efficiency. You can streamline repetitive coding tasks, allowing you to focus on more complex challenges that require your expertise. 
It makes collaboration between technical and non-technical teams more easy. This empowers business users to take part in development while you handle the critical technical elements. This approach not only speeds up the delivery but also offers flexibility and scalability, helps you safe costs, and become more competitive in the fast-evolving tech landscape.
 

Opportunities for exporters

Here is where you can focus your efforts:

1. Automating business processes. Many European companies need to automate tasks quickly. With low-code platforms, you can build customised automation solutions that are fast and easy to implement.
2. Modernising legacy systems. Older systems are still widely used in Europe. Low-code tools make it easier to update these systems without starting from scratch. You can offer services to modernise outdated software.
3. Customisation and integration. Low-code does not mean no code at all. Many businesses still need customisation, which requires technical skills. Exporters who can combine low-code with traditional coding can offer more value to their clients.
4. Sustainability and green tech solutions. Europe has a strong focus on sustainability and green technology. Low-code/no-code platforms can play a crucial role in supporting companies and governments working on sustainability projects by enabling quick development of applications for monitoring environmental impact, managing energy consumption, or tracking carbon emissions.
5. Enhancing customer experience. Many European businesses are looking to improve customer interactions and deliver personalised services quickly. With low-code/no-code platforms, you can help these companies build customer-facing applications, chatbots, and portals that are tailored to user needs.
6. Rapid prototyping and Minimum Viable Product (MVP) development. European businesses often need to test ideas quickly and cost-effectively before committing to full-scale development. With low-code/no-code platforms, you can enable them create prototypes or MVPs in a fraction of the time it takes with traditional development methods. 
    

Challenges to overcome

For European companies security is non-negotiable. You must have strong security features in place that comply with industry standards.
Intellectual property (IP) is another key issue. You need to make sure that your contracts clearly define ownership of the software you develop. Be aware of licensing issues that could affect who owns the final product, especially when using third-party platforms.

If you want to provide low-code or no-code software development to European companies, you need to be in the same or similar time zone. This type of development needs real-time collaboration.  Clients often need quick responses to questions, immediate troubleshooting, and live feedback during the development process. 

Nevertheless, the opportunities for low-code and no-code development in Europe are significant and worth exploring. 

Learn more

Read more about the opportunities for exporting software development services to the European market or the IT outsourcing market in general. And learn how to find buyers and how to do business on the European outsourcing market.

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GloballyCool wrote this news item for CBI.

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