CBI’s Export Coaching Project on Home Decoration Indonesia
Home decoration (HD) products have become more and more popular in higher-income countries. The mid segments of the European HD market provides a unique opportunity for Indonesian businesses that produce fair-trade, handmade and sustainable products. These products reflect current market trends.
In recent decades, Indonesia has developed its HD sector. This includes manufacturing companies, sub-contractors and home workers. Focusing on design, sustainability and durable partnership building can give Indonesia a competitive advantage in the HD market. In 2019, the Centre for the Promotion of Imports from developing countries (CBI) started the Home Decoration Indonesia project. It aims to support Indonesian SMEs and the country's HD sector to establish further export development in the supply chain.
Project goals
- Build a competitive and sustainable export-enabling environment in the supply chain;
- Foster trust and collaboration among major stakeholders in the Indonesian HD value chain. This is done through selected interventions, working groups and a steering committee;
- Help Indonesian business support organisations (BSOs) deliver business export coaching services to SMEs.
Project participants and products
21 companies are taking part in the export coaching component of the project.
| Company name and website | Products/services |
|---|---|
| CV Cocoon Asia | Indoor and outdoor furniture: cupboards, chairs, benches, loungers, side tables. Decorative items: bowls, vases, candles, lamps and mirrors. |
| CV Dijawa Abadi | Indoor and outdoor solid wood furniture: tables, coffee tables, chairs, sideboards, cupboards. |
| CV Palem Craft Jogja | Suspended lighting, lampshades, wall decoration and mirrors. |
| CV Pandanus Internusa | Storage boxes, hampers, storage solutions, mirrors. |
| CV Piviko Manunggal | Baskets, placemats, trays, chargers, table tops, table runners, wall decoration. |
| CV Ribka Furniture | Indoor and outdoor solid teakwood furniture: dining chairs, tables, occasional chairs, sideboards, tallboy cupboards, coffee tables, side tables. |
| CV Nurissah Indomakmur | Rattan furniture and home decorations: chairs, headboards, side tables, benches, coffee tables, stools, mirrors, hat stands. |
| DIVADI Boat Wood Furniture | 100% recycled 'boat-wood' furniture, outdoor and indoor, home decoration and kids ranges: chairs, tables, stools, pool loungers, benches, bird boxes, picture frames, mirrors. |
| Du’Anyam | Natural fibre (Palmyra) baskets, trays, storage containers, indoor slippers, bags, wallets, pouches, fashion accessories, and decoration. |
| PT Kriya Selaras International (Djalin) | Indoor and outdoor collections of original designed furniture and home decoration, solid wooden furniture, rattan furniture, combined materials, metal and synthetic. This includes chairs, tables, coffee tables. |
PT Polytech Royal Utama | Natural rattan furniture using combination and recycled materials for domestic and project use: chairs, stools, tables, storage solutions, lighting. |
| PT Suwastama Tumbuemas Sejahtera | Cane and rattan (natural fibres) manufacturers: chairs, tables, beds, stools, benches, occasional chairs, headboards, trolleys, mirrors, home decor, baskets and accessories. |
| PT. Eastern Living International | Products and collections in natural materials, including terracotta and mixed-materials: storage, home decoration, small furniture, outdoor, indoor, planters, stools, mirrors, side tables, wall decor, lighting. |
| PT. Harmoni Jaya Kreasi | Natural woven products: baskets, placemats, storage, wall decor, mirrors, trays. |
| PT. Intera Indonesia | Solid wood combined with natural fibre furniture, focusing on flat pack/knockdown: chairs, tables, desks, cupboards, benches, stools. |
| PT. Karunia Kasih Abadi | Rattan and cane indoor and outdoor collections: dining chairs and tables, occasional chairs, media units, shelving, barstools, stools, coffee table. |
| PT. Wirasindo Santakarya (WISANKA) | Wide ranges of furniture (indoor, outdoor, and kids), decorative lighting and home decor: chairs, tables, stools, sideboards, mirrors, headboards, cupboards, outdoor lighting, wall decor. |
| Raras-Aryasena | Rattan and kubu cane furniture, homeware and home decor: chairs, tables, side tables, stools, kitchen and storage solutions. |
| SEKEN – Recycle Teak | Recycled solid teak, indoor and outdoor furniture and home decoration: tables, chairs, benches, stools, pool loungers. |
| Sentana Art Wood | Solid teak wood collections: chairs, tables and home decor. |
| Siji Life Style | Resin based bathroom accessories, wall decor, trays and small furniture, as well as natural fibre/materials wall decor and home decor. |
Contact CBI to find out more or get in touch with these exporters.
Partners
- The Indonesian Ministry of Trade;
- The Indonesian Ministry of Industry;
- The Indonesian Ministry of Tourism and Creative Economy (MOTCE);
- Indonesian Furniture and Craft Industry Association (HIMKI)j;
- Provincial Craft Council (Dekranas).
Activities
This project includes:
- Helping SMEs enter the European Union (EU) market. We do this through individual export coaching;
- Helping SMEs to implement Corporate Social Responsibility (CSR) measures;
- Participation in European trade fairs, such as Maison et Objet and Ambiente;
- Developing an Indonesia-driven export coaching programme;
- Helping business support organisations (BSOs) with improving trade services.
Results
The participating SMEs have developed and implemented their export marketing plans. This has prepared them for participation in international trade fairs, such as Maison et Objet and Ambiente.
Together with our Indonesian partners, we developed a sector export marketing strategy and set up a public-private platform. This helps the sector to develop future export coaching programmes. Also, sustainable practices and HD collections are being developed in the Indonesian HD sector.
Get involved as an importer
Are you a European importer interested in home decor products from companies in Indonesia? Contact CBI to get more information or to meet with suppliers in this project being trained to export to Europe.
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