Fresh Fruit and Vegetables Jordan

Duration: 2018 to 2023Fresh Fruit and VegetablesAll types of Fresh Fruits, Fresh Vegetables & DatesJordan

Jordan produces large volumes of fresh fruit and vegetables (FFV). The country has several different geographical climate zones. This makes it possible to produce fruit and vegetables throughout the year. These advantages give Jordan's FFV sector the potential for further growth and development.

In 2018, the Centre for the Promotion of Imports from developing countries (CBI) started the Fresh Fruit and Vegetables Jordan project. The project aims to upgrade Jordan's FFV value chain by helping to introduce new technologies and crops with high added value. Crops. Also, the project focuses on opening potential new markets for the FFV sector, such as Eastern and Western Europe, the Gulf region, and Indonesia.

CBI looks for opportunities to reduce Corporate Social Responsibility (CSR) risks and industrial water consumption. As CBI, we help introduce new technologies and new, high value-added crops. We also help the Jordan Exporters and Producers Association for Fruit and Vegetables (JEPA) and the Jordanian Ministry of Agriculture (MoA).

Project goals

This project aims to:

Help the Jordanian FFV sector enter new markets, such as Europe, the Gulf region and Southeast Asia;
Help SMEs in Jordan offer high-end products to compensate for the loss of their traditional markets;
Improve capacity and service delivery of the Jordan Exporters and Producers Association for Fruit and Vegetables (JEPA), an important business support organisation (BSO);
Help the Jordanian Ministry of Agriculture (MoA) to improve their market information distribution. This includes creating a specialised market intelligence portal for local farmers.

Project participants and products

33 small and medium-sized enterprises (SMEs) took part in this export coaching project. 9 SMEs have already completed the programme and 24 companies are still participating.

Company name and website	Products/services
Abuayyash Farms	dates
Abu Jaber Farms	dates
Adwan BA Family Farm/GrowJo	dates; vegetables; bananas
Aghadeer Farm	dates; capsicum; grapes
Aghassan Agricultural Co.	dates
AlHafez Madjool Dates Farm	dates
Al Meras (Green Moab)	dates
Arabian Dates	dates
Avenue Agri	dates; vine leaves
Ayla Premium Dates	dates
Yaqout Dates Farm	dates
Basateen Al Ordon	dates
Blume/Palmera Dates Agriculture and trading	dates
First food for Vegetables industry/Ashtal products	Lettuce
Five Dates	dates
Fresh Yield International	Watermelons; nectarines; peaches; plumes; dates
Gammoh Farms	dates
Jannat Adan Farms Company (JAFCO)	dates; grapes
Jordan River Dates	dates
Muhammed Abu Ayyash	dates
Nawa Dates Farms	dates
Petra Dates	dates
Odeh for Fruits and Vegetables Trading	Vegetables; strawberries
Re'ed Al-Hamshari Trading Est.	dates
Sama Farms Company	dates
Sand Rose Farm	dates
Sarah Farms	dates
Sedra Dates	dates
Tadros Farms	dates
Telal al noor dates	dates
Tree of Life/Mother Earth Jordan	dates

Contact CBI to find out more or contact these exporters.

You can also meet these potential suppliers at SIAL Jakarta in November 2023.

Partners

Jordan Exporters & Producers Association for Fruit & Vegetables (JEPA);
Ministry of Agriculture of Jordan (MoA);
International Labour Organisation (ILO);
Netherlands Senior Experts (PUM);
Jordan Dates Association (JODA;
Eco Consult and Advance Consulting (RVO);
Competence Management Consulting;

Activities

Multi-year coaching and training by CBI experts on:

Export capacity building;
Developing export strategies for markets in Europe, the Gulf region and Indonesia;
Obtaining certifications, such as the GlobalGAP and BRC certification;
Developing a corporate social responsibility (CSR) action plan;
Business export coaching (BEC) on different topics. These include Global-GAP certification and BRC certification, packaging and marketing, and organisational health and safety.

And also:

A CSR committee that discusses opportunities for sustainable solutions and creates awareness;
Participation in high-potential international trade fairs, such as Fruit Logistica in Berlin, the International Food & Drinks Event in London, and SIAL in Jakarta;
Participation in a market-orientation mission to Europe and the Gulf region;
Training on market consolidation.

Get involved as an importer

Are you a European importer interested in fresh fruits and vegetables from companies in Jordan? Contact CBI to get more information or to meet with suppliers in this project being trained to export to Europe.

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