Jordan Apparel

Project details

From 2019 to 2023, CBI carried out the Apparel Jordan project. The initiative helped Jordanian apparel SMEs enter into the European market, for example by meeting EU standards and Corporate Social Responsibility (CSR) requirements. Also, CBI helped to promote Jordan as a desirable sourcing destination for EU buyers.

The SMEs in this project manufacture Islamic wear, corporate wear, sportswear, and underwear.

Key efforts included:

• Setting up an e-commerce platform (bokeh-fashion.com) to increase online sales;
• Guiding SMEs in meeting Business Social Compliance Initiative (BSCI) standards;
• Supporting sustainable and innovative fabric sourcing.

These activities aimed to improve production, collection development, and online marketing. This enabled Jordanian SMEs to enter both regional and EU markets.

Participating companies

A total of 16 companies took part in this export coaching project.

• Algharzal for Manuf & Trading of Clothes Co
• Al-hour-Al-ein for clothing industry
• Alsamah Company
• AWG Clothes Designe and Manufacture
• Dina Fashion Wear Co
• Future Sports Wear
• Hadayana
• Jana Supplies for Garment Manufacturing
• Jordanian Modern Textile
• Khalid Abu Herra Bros
• Modern Company for Clothes Manufacturing  (MCCM)
• New Era Sport Wear
• Noorway Clothing Est
• Straight Line Co
• Tawileh Trico Co
• Wentex Clothing Factory

Partners

CBI also worked with local partners and sector associations. These include the Jordan Chamber of Industry (JCI), Garment Design Centre (GSC) and the Jordan Enterprise Development Corporation (JEDCO).

Achievements

This CBI project strengthened Jordan's apparel sector. Key activities included:

• Alignment with EU market standards and demands;
• The organisation of 2 buyer missions. UK and Dutch buyers went to Jordan to visit companies specialising in workwear, modest fashion, and underwear. These visits led to direct orders for four Jordanian companies, highlighting the effectiveness of in-person introductions;
• Trade fairs, such as the London Muslim Shopping Festival and Iberzoo in Madrid. This lead to increased exposure, sales and networks. A Dutch Islamic Fashion designer collaborated with garment manufacturers from the CBI project. They created the modest fashion label Hiya, a brand that sold almost all its products at the London festival;
• The platform bokeh-fashion.com, a multivendor online site. The Garment Design Centre (GSC) now manages it, with participation from local vendors. This resulted in digital expansion;
• Technical training by a Dutch designer, enhancing GSC designers' skills in EU fashion trends and technical drawing;
• Improvements in CSR. Companies adopted better labour practices and water management.

This made the sector more competitive and socially responsible from the point of view of the European market.

Contact companies from this project

Are you a European importer interested in sourcing apparel from companies in Jordan? You can contact CBI to get more information or meet with these suppliers who have been  trained to export to Europe.