Jordan Apparel

Jordan's apparel sector is one of the country's most promising sectors because of its high standards in production, quality, sustainability and innovation.   

Currently, European apparel buyers are looking for new sourcing destinations that are flexible in small orders and near-sourcing. Also, buyers are interested in sourcing destinations that work with innovative materials and take into account corporate social responsibility (CSR). So, the European apparel market offers great opportunities for garment manufacturers from Jordan eager to expand their export activities. 

In 2019, the Centre for the Promotion of Imports from developing countries (CBI) started the Apparel Jordan project. It aims to help Jordanian small- and medium-sized enterprises (SMEs) explore opportunities in the European Union (EU) market. This includes learning about EU market requirements, CSR and certifications. Also, participating SMEs will learn to become (more) successful exporters. 

Project goals

• Position the Jordanian apparel sector as a sourcing destination for EU importers. The project focuses on innovative Islamic wear, corporate wear, sportswear and underwear;
• Setting up an e-commerce platform to be used as a digital sales channel for the Jordanian fashion industry;
• Help Jordanian SMEs with:
  • CSR compliance;
  • Business Social Compliance Initiative (BSCI) code of conduct;
  • Innovative fabric sourcing;
  • Improving production, collection development, online sales and marketing;
  • Regional and EU market entry.

Project participants and products

A total of 20 companies are taking part in this export coaching project.

Contact CBI to find out more or contact these exporters.

Partners

• The Amman-based Garment Design & Training Services Centre (GSC)
• The Jordan Enterprise Development Corporation (JEDCO)
• The Jordan Chamber of Industry (JCI)

Activities

• Individual technical assistance by CBI sector experts;
• Forming a collaboration to set up the e-commerce platform Bokeh; 
• Training and workshops on sustainable fabric sourcing, product development, online sales and marketing and production improvement;
• Helping companies to understand European requirements and trends;  
• Training and coaching on CSR and BSCI Code of Conduct.

Results          

The Apparel Jordan project has achieved great results so far:

A new fashion wear brand

One of the project's highlights is the creation of a modest fashion wear brand. We helped 4 participating companies from Jordan and a Dutch Islamic wear designer to work together. The goal was to exchange knowledge of Islamic design and EU consumer needs. This collaboration resulted in the new Jordanian fashion brand 'Hiya', with a modest wear collection.

The brand and its first collection were presented on the catwalk during the London Modest Fashion Week in 2022. The 2023 edition of the event also attracted many European visitors to the CBI Jordan stand.

An e-commerce platform

The CBI project developed and designed the e-commerce platform 'Bokeh', together with sector stakeholders and partners GSC, JCI and JEDCO. Bokeh is a new online sales channel for the Jordanian fashion sector. The multi-vendor B2B platform offers a new way for SMEs in the CBI project to enter international markets. It also offers opportunities to promote fashion from Jordan. 

Get involved as an importer

Are you a European importer interested in apparel from companies in Jordan? Contact CBI to get more information or to meet with suppliers in this project being trained to export to Europe.