Natural Ingredients for food Colombia

Natural Ingredients Colombia is part of our integrated country programme for Colombia. In the natural ingredients sector, we are working with six companies who supply to the food industries.

European demand for natural ingredients is high. This applies both to food and to cosmetics ingredients. We have found Colombian companies in both segments that have export potential. They need support and assistance in getting ready for the European market.

On top of coaching and training individual companies, we are also working to strengthen the whole sector.

Project details

This project began in 2015 and will end in 2018. In 2015 we invited the participants to Europe. Here they received export marketing training from CBI. They also visited European businesses and trade events. This helped them to understand the European market better. Our experts also visit each company individually.

An important topic in the food segment is food safety. We are helping the participants in our project get food safety certification, for example HACCP and BRC. These are very important certification schemes in Europe.

The final phase in this project is market entry. This involves exploring sales channels, connecting with prospective buyers and exhibiting at European trade fairs, for example the SIAL food exhibition and in-cosmetics in France and Health Ingredients Europe (HI Europe) in Germany. The companies have also visited the Europain & Intersuc trade event for the bakery industry in France.

Project participants and products

A total of 6 food ingredients producers are taking part in this programme. Their products:

• Food ingredients, such as natural colouring agents, dehydrated fruit, fruit powder, pulp and infusions, panela and quinoa.

Meet the participants

You can contact CBI to get in touch with these exporters.

Another possibility is to meet these potential suppliers at one of the next big trade fairs we will attend with them in Europe. Contact CBI for further details.

Partners

Our main partner in this programme is ProColombia, the government’s government export promotion agency. We are also collaborating intensively with two sector associations: Programa de Transformación Productiva (PTP) and the National Business Association of Colombia, ANDI.

These partners helped us draw up criteria for exporters entering our project. They are also facilitating our activities in Colombia. At trade fairs, the participating companies exhibit in the stand of ProColombia.

Get involved as an importer

Are you a European importer interested in natural ingredients for food from Colombia? If you are, you can contact CBI to find out more or to meet with potential suppliers who have been trained for export to Europe.

Get involved in this project