Olive Oil Jordan
Project details
CBI's Olive Oil Jordan project supported Jordanian small and medium-sized enterprises (SMEs). It facilitated the export of extra virgin olive oil to the high-end European market. For this, we collaborated with local partners and sector associations. Sector stakeholders helped to establish a high-quality and sustainable value chain. They also supported in the creation of a distinctive country brand for Jordan.
Key goals included:
- Improving SME competitiveness;
- Supporting environmental and social responsibility. For example, through sustainable water use and improved labour conditions;
- Enhancing collaboration and capacity within the sector;
- Promoting knowledge-sharing.
The project helped to position Jordan as a premium player in the (EU) olive oil market. A total of 11 companies took part in this export coaching project.
Results
This CBI project supported Jordanian olive oil producers in the following areas:
- Improvement of products' quality, sustainability, and export-readiness;
- Training sessions in international production standards, branding, and corporate social responsibility (CSR). This resulted in improved agricultural practices, product packaging, and compliance with market demands;
- Trade events such as the World Olive Oil Exhibition and market orientation missions in the Netherlands and Paris. Companies gained helpful industry contacts and got market exposure, resulting in increased exports;
- Improvement of water management and labour conditions.
This helped companies meet CSR requirements and improve their business image. The olive oil sector developed a new country brand identity. This enhanced international visibility and helped position Jordan as a quality olive oil producer. That recognition has helped SMEs strengthen their position in the high-end international market. Also, the sector now has a strong and cohesive image.
Contact companies from this project
Are you a European importer interested in olive oil from companies in Jordan?
Contact CBI to get more information or to meet with the suppliers from this project.