Sustainable Tourism Zambia

Zambia is an attractive tourism destination for specific European market segments. The country has a variety of rivers, lakes and waterfalls, as well as a rich and unique diversity of flora and fauna. These elements and the country's interesting cultural traditions make Zambia a strong adventure and safari destination. Zambia's tourism sector has the potential to appeal to the growing adventure, safari and eco-tourism segments from Europe. This includes the market niches for community-based tourism, birding, hiking and wilderness travel. 

In 2019, the Centre for the Promotion of Imports from developing countries (CBI) started the Sustainable Tourism Zambia project. This project helps Zambian small- and medium-sized enterprises (SMEs) to establish sustainability and corporate social responsibility (CSR) practices. Also, it helps Zambian SMEs in the tourism sector to improve quality and grasp opportunities in regional and European Union (EU) markets.

Project goals

In this project, CBI aims to:

• Contribute to the sustainable economic development of the Zambian tourism sector;
• Help the Zambian tourism sector grasp opportunities for further growth on European markets.
   

Project participants and products

A total of 24 companies are taking part in this export coaching project.

17 of these companies are tour operators.

7 of these companies are medium-sized lodges: 

You can contact CBI to find out more or contact these exporters.

Partners 

• Zambia's Ministry of Tourism and Arts (MOTA);
• National Heritage Conservation Commission (NHCC);
•  Zambia Tourism Agency (ZTA);
• Hotel and Catering Association of Zambia (HCAZ);
•  Association of Indigenous local Tour Operators (ZATO);
• LILOGHA;
• Destination Livingstone;
• Livingstone Tourism Association;
• Tanganjika Tourism Association;
• Dutch government's Programma Uitzending Managers;
• Zambian NGO Prospero Limited;

Activities 

This project includes:

• Training on sustainability, digital marketing, and acquisition;
• Workshops to prepare companies for market entry events;
• One-on-one coaching and (online) group sessions. 

Market information

• https://www.cbi.eu/market-information/tourism/tutorial-successful-tourism-company-online;
• https://www.cbi.eu/market-information/tourism/how-be-sustainable-tourism-business; 
• https://www.cbi.eu/market-information/tourism/trade-statistics;
• https://www.cbi.eu/market-information/tourism/trends;
• https://www.cbi.eu/market-information/tourism/buyer-requirements.

CBI news items and recorded webinars

• https://www.cbi.eu/news/working-online-travel-agents-can-help-boost-your-sales;
• https://www.cbi.eu/news/6-tips-creating-wellness-tourism-products;
• https://www.cbi.eu/news/cbis-top-5-tourism-articles-2022;
• https://www.youtube.com/watch?v=B0DQeE-m8wo&list=PLM1jwAz30q96XJQWQ8HaWY14XJF_K5FoM&pp=iAQB. 

Get involved as an importer 

Are you a European importer interested in tourism services from companies in Zambia? Contact CBI to get more information or to meet with suppliers in this project being trained to export to Europe.