Exporting tree-to-bar chocolate to Europe

Europeans are the world’s main consumers of chocolate, and increasingly demand high-quality chocolates, as well as products that hold aspects proving sustainable and ethical trade. This provides opportunities for exporters of tree-to-bar chocolates. However, tree-to-bar is a small niche market, without an established trade structure. To position your product adequately in Europe, you will need to comply with European legislation applicable to chocolate products, and you will need excellent marketing skills, good knowledge of the market and connections in the sector. Entering the European market is difficult as your most direct competitor will come from Europe itself and its growing number of European bean-to-bar makers.