Exporting speciality coffee to Europe

The market for specialty coffee in Europe has grown in recent years. It is expected to continue growing in the coming years. Within the specialty market, coffee suppliers compete mainly on quality, sustainability and long-term relationships. Direct trade relations with small roasters open up interesting opportunities that may lead to better margins. It has become essential in the specialty segment to tell the story behind your coffee. This includes its origin and other environmental and social sustainability aspects. Nevertheless, the specialty coffee sector is still much smaller than the mainstream coffee sector.