Exporting octopus to Europe

Octopus covers a range of species, which are produced in various regions around the world, including Europe itself. However, Europe's production does not cover the demand, which provides a good opportunity for you as an exporter. The main importing countries are based in Southern Europe as end consumers there are more familiar with the product. The end markets are wholesale and retail, where the latter often offers re-processed items to its consumers. Just like with other seafood products, sustainability and storytelling are important opportunities to take into consideration to enter and maintain access in the European market.