Exporting fresh culinary herbs to Europe

Exporting herbs to Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for export of herbs and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Consumers in Europe are increasingly interested in fresh and natural products for flavour in their food. This means there is a growing market for a wide variety of fresh herbs – both in the food service segment as well as home cooking. Cultivating and marketing fresh herbs for the European market is far from easy, which makes it an opportunity for herbs companies that excel in horticultural production and commercial partnerships.