Exporting tomatoes to Europe
The tomato is the most-grown vegetable in the world. Europe is the world’s third largest tomato producer, after China and India and ahead of Turkey. Europe mostly consumes locally produced tomatoes. The European Union also imposes tariff barriers to protect domestic production. This means suppliers not from the EU usually compete with low prices or by offering tomatoes during winter in Europe. Still, there are opportunities in growing sustainable tomatoes (e.g. organic), attractive cultivars and subcontracting with established suppliers.