Exporting watermelons to Europe

The European market for watermelons offers many opportunities for exporters from outside Europe. There is a strong demand for watermelons during summer and a lesser demand during the off-season. Specialised varieties, such as seedless melons or ones with a flesh colour other than red, will allow you to access value-added niche markets. European buyers are more and more interested in organic products. If you can supply organic-certified watermelons, you will be able to sell them at higher prices.