Exporting blankets and throws to Europe

The European market for blankets and throws is recovering after a decline in 2020. Two-thirds of the import value is sourced directly from developing countries. The mid- and high-end segments have the most potential for exporters in developing countries. The focus on sustainability and wellness continues to increase, driving the interest in natural materials and designs. Exporters who are interested in doing business in these segments can use traditional techniques and designs to add value and a story to their products. Sustainable materials, co-creation options and product ranges can help exporters gain a competitive edge.