Exporting candles to Europe

As the world’s leading candle importer, Europe is an interesting market for you. Demand is mainly driven by candles creating ambience in the home. In addition, candles increasingly play a supporting role in maintaining and improving consumers’ physical and mental wellbeing. The mid- to high-end market has the most potential for you. To target these segments, you can add value related to the origin of your ingredients, high-level craftsmanship and design, gift packaging and sustainability.