Exporting hammam towels to Europe

Growing consumer interest in wellness and the spa experiences, at home or not, are driving up the popularity of hammam towels in the European market. The public health restrictions imposed in reason of the Covid-19 pandemic further stimulate this demand. The middle and high-end market segments offer you the most opportunities. To supply to these segments, you can use special techniques and materials. Working with sustainable and organic materials and offering the ability to co-create with your buyer can give you a competitive edge.