Exporting natural syrups to Europe

There are promising opportunities for those interested in exporting natural syrups to Europe, due to a rising demand for natural and healthier products in the food and beverage industry. While most syrups are sourced from within Europe, imports from non-European suppliers are increasing. Exporters have to comply with strict EU standards regarding safety, quality, and sustainability, and failure to meet these requirements can result in the removal of products from the market. Natural syrups primarily enter the market through importers and distributors, but face strong competition from other natural and artificial sweeteners. To succeed, exporters need to understand their product’s specific characteristics, including possible functionality and nutritional value, and clearly define their unique selling points.