Exporting Ayurvedic ingredients for health products to Europe

A growing interest in healthy living has led to an increase in the popularity of the Ayurvedic system of medicine in Europe. The growing demand for health products is creating market opportunities for Ayurvedic ingredients with unique properties. Providing evidence of high-quality and safe production and processing methods is crucial, as the European market for botanicals is closely monitored. As an exporter of Ayurvedic ingredients for food supplements, you can expect competition from a range of other plants with similar benefits. This means that you will need to focus particularly on targeting the right market and communicating the benefits of Ayurvedic ingredients clearly. Ayurvedic ingredients used as ingredients include ashwagandha, brahmi, gotu kola, triphala and tulsi, among many other.