Exporting natural ingredients for digestive health products in Europe

Europe is an attractive market for natural ingredients in digestive health products. It is also a large importer of medicinal and aromatic plants (MAPs), saps and extracts used in health products. The regulatory environment in Europe is becoming stricter across all segments, and compliance is key. India, China, Egypt and Morocco are important competitors. Product competition comes from established species and synthetic alternatives, vitamins and minerals, digestive enzyme supplements, and prebiotic and probiotic alternatives.