Exporting turmeric to Europe

Growing consumer awareness of turmeric and rising demand for immunity-supporting food supplements offer opportunities for exporters of turmeric in developing countries. Turmeric is an especially popular botanical for food supplements and is also authorised for use in herbal medicinal products. Turmeric powder and its extracts are marketed for their anti-inflammatory and antioxidant properties. India controls the global supply of turmeric, although other global suppliers are gaining a position in the European market.