Exporting macadamia nuts to Europe

The demand for macadamia nuts in Europe is stagnating due to inflation and the energy crisis caused by the war in Ukraine. Macadamia nuts are seen as luxury products compared to other nuts. Currently, they are considered too expensive for many consumers. Intensive planting of new macadamia orchards has led to oversupply and a decrease in export prices. However, in the medium term, demand is expected to increase again. This demand is driven by the popularity of healthy snacking.