Exporting olive oil to Europe

In the long-term, olive oil is expected to increasingly replace vegetable oils, driven by a healthy image and the increasing popularity of Mediterranean cuisines. However, in the short term, sales of olive oil in Europe are expected to decline because of the price increase due to energy crises caused by the war in Ukraine. Opportunities for new developing country suppliers can be found in large European markets, such as France, the United Kingdom, Germany, the Netherlands, Switzerland and Sweden. New suppliers must choose either to offer bulk oils to processors in Italy or Spain or to offer high quality and added-value olive oils to premium market segments.