Exporting cinnamon to Europe

Europe is a large and stable market for cinnamon exporters. The use of cinnamon in traditional European food and beverages, as well as in product innovation and development, fuels demand. Indonesia, Vietnam and Sri Lanka are the main suppliers of cinnamon to Europe and will be key competitors for new entrants. Unique origins, storytelling and sustainability remain important, but having high levels of product safety, high-quality and diverse ranges will also give you a competitive edge in Europe.