Exporting dried chillies to Europe

Demand for dried chillies in Europe is driven by the popularity of international cuisine and interest in mild chilli flavours. Large markets such as Spain, Germany, the United Kingdom, the Netherlands and Poland offer opportunities for new suppliers from developing countries. Competitive advantage for emerging dried chillies suppliers can be gained by offering high-quality, authentic, safe and sustainable products. If you are a new supplier, you must be able to compete with the offer from China, the largest supplier to Europe, either by offering low export prices or by focusing on niche segments with unique and high-quality products.