Exporting spice mixes to Europe

In recent years, Europeans have shown an increased interest in unique cuisines and healthier foods. Where some years ago Chinese or Indian restaurants were as exotic as most consumers would go, there is now greater interest in a diversity of cuisines. This in turn boosts interest in the specific spices that are used in these cuisines. Spice mixes have become much more available and are used more often than 20 years ago. This has led to a higher demand for spices and spice mixes on the European market. However, most large spice importers import single spices and make their own mixes in Europe. This means that the demand for spices mixed at origin remains low. Find out what this means for your business opportunities in this study on the European market potential for spice mixes.