What opportunities are there on the European agritourism market?

Agritourism is a growing niche market worldwide, as farms seek to diversify their main businesses. Agritourists are enthusiastic about visiting rural environments and connecting with agricultural culture and traditions. Authentic and immersive experiences are key, and they must be delivered sustainably. Most agritourists buy experiences directly, so agritourism providers should consider their online presence in their efforts to reach the European market.