The global tourism landscape has experienced significant shifts in the past years. Nonetheless, global outbound tourism continues to recover well, and the European markets have high levels of demand for outbound travel.
Africa and Asia are the most visited regions by Europeans, who want to enjoy a wide variety of travel experiences. These include culture, wellness, food tourism, nature tourism and ecotourism, walking and hiking, and community-based tourism (CBT).
Make use of our markets information to inform yourself of the latest trends and learn how to attract tourists from Europe.