What are the opportunities in the European bird watching tourism market?

Bird watching is a very popular leisure activity around the world, and Europeans are enthusiastic birders who are keen to travel abroad to view species they’ve never seen before. Africa, Asia and Central/South America are all excellent destinations for bird watching holidays, and of the 10,000+ species in the world today, iconic and well-known species are a valuable tourism asset for many countries.

As the COVID-19 pandemic eases, holidays, trips and experiences that are largely conducted outdoors will be important considerations for Europeans who will take personal safety very seriously when they begin travelling again. This offers good opportunities for local tour operators in areas where there is high bird diversity to develop tourism products to appeal to the bird watching market.