What are the opportunities in the European bird watching tourism market?

Bird watching tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for bird watching tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Bird watching is a very popular leisure activity around the world, and Europeans are enthusiastic birders who are keen to travel abroad to view species they’ve never seen before. Africa, Asia and Central/South America are all excellent destinations for bird watching holidays, and of the 10,000+ species in the world today, iconic and well-known species are a valuable tourism asset for many countries. This offers good opportunities for local bird watching tour operators in areas where there is high bird diversity to develop tourism products to appeal to the bird watching market.