What are the opportunities in the European cruise tourism market?

The cruise industry is a vast, global industry and cruising is growing in popularity throughout the major markets, including Europe, the second-largest cruise market. Safety is the industry’s most important consideration, and entrants to the market must implement a large number of strict safety regulations. River cruising offers much potential for development in developing countries, as some of the world’s longest and most spectacular rivers are located in Asian, African and South American nations.