What are the opportunities on the European food tourism market?

Food tourism has become one of the most important tourism niches in recent years. It is widely understood that through food, travellers can get a true sense of a destination’s heritage, culture and traditions. European tourists are increasingly keen to enjoy immersive and authentic experiences while on a trip away from home. Showcasing local cuisines and involving local communities offer multiple opportunities for local operators to develop a unique food travel product in their own destination.