What are the opportunities on the European cycling tourism market?

Europeans are very keen leisure cyclists and cycling tourism is becoming more popular in destinations all over the world. The major European markets for cycling tourism are Germany, the Netherlands, France, Belgium, Denmark and the UK, and many nationals are keen everyday cyclists as well. Post-pandemic, Europeans like to enjoy outdoor activities to stay safe and healthy and this applies to their holidays too.

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Market Potential

Last updated:
Takes 38 minutes to read
Cycling tourism offers a diverse market. Germany and the United Kingdom are the largest source markets for cycling tourism, followed by the…
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Market Entry

Last updated:
Takes 46 minutes to read
As cycling is a low-impact, sustainable outdoor activity, there are good opportunities for cycle-friendly tourism businesses to attract the European…
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