What are the opportunities on the European cycling tourism market?

Cycling tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for cycling tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Europeans are very keen leisure cyclists and cycling tourism is becoming more popular in destinations all over the world. The major European markets for cycling tourism are Germany, the Netherlands, France, Belgium, Denmark and the UK, and many nationals are keen everyday cyclists as well. Post-pandemic, Europeans like to enjoy outdoor activities to stay safe and healthy and this applies to their holidays too.