What opportunities are there on the European fishing tourism market

Fishing is one of the most popular outdoor sports in Europe (and the world). There are several types of fishing tourists who enjoy freshwater and saltwater fishing experiences, like game fishing for big fish in exotic destinations. Developing countries are home to some of the best fishing locations in the world. Sustainable fishing is important to recreational anglers, who look for responsible tour operators with strong sustainability actions, including conservation of fish species and improved catch-and-release techniques.