What opportunities are there on the European honeymoon tourism market?

The honeymoon market in Europe is large. It accounts for 30% of the global market. Honeymoons are very popular amongst newlyweds; 72% of Europeans take a honeymoon. Developing country destinations are popular for honeymooning Europeans looking for unique experiences in scenic destinations. Sustainability is a key trend for European couples who want to minimise their carbon footprint when they travel.