What opportunities are there on the European LGBTQ+ tourism market?

The LGBTQ+ market is growing, driven by increasing numbers in the Gen-Z group. Tolerance, acceptance and safety are major factors impacting travel decisions of this group. Germany and the UK have the largest LGBTQ+ populations, and travel to long-haul destinations is increasing in popularity across Europe. There are good opportunities for local operators to tap into this unique and diverse niche if they can meet its inclusivity needs.

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Market Potential

Last updated:
Takes 29 minutes to read
Inclusivity, safety and a welcoming environment are the main principles of LGBTQ+ tourism. The market for LGBTQ+ tourism is one of the fastest-…
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Market Entry

Last updated:
Takes 28 minutes to read
There are opportunities in the LGBTQ+ niche market for local operators who are inclusive and diverse throughout their operations. This travel group…
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