What are the opportunities on the European ecotourism market?

Nature tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for nature tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Ecotourism refers to an environmentally based tourism experience that is sustainable, that has low impact on the natural environment and that helps to preserve nature of the community/project/site in the long term. The forecast for ecotourism is expected to increase, driven by an increasing demand for sustainability. Within this market of nature tourism, certification is essential to prevent greenwashing.