What are the opportunities in the European nature and ecotourism market?

Nature and Ecotourism is an important subsegment of Adventure Tourism. Europeans are becoming increasingly environmentally conscious and are keen to reduce their carbon footprint when they travel. They are also keen on immersive, authentic experiences that enable them to interact with nature and local communities while making a positive contribution to others. With this high demand from Europe for sustainable and responsible holidays, operators that actively take steps to minimise the impact of tourism on their destination are more likely to succeed in this competitive marketplace.