What are the opportunities in the European market for nature tourism?

Nature tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for nature tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Nature tourism is an important segment of tourism, and it includes many niche markets. Europeans are becoming increasingly environmentally conscious and are eager to reduce their carbon footprint when they travel. Nature tourism participants are also fond of immersive, authentic experiences that enable them to interact with nature and local communities, whilst making a positive contribution to others. Given this high European demand for sustainable and responsible holidays, operators who actively work to minimize the impact of tourism on their destinations are more likely to succeed in this competitive marketplace.