What are the opportunities in the European SAVE tourism market?

The SAVE tourism (Scientific, Academic, Volunteering and Educational) market is an important niche market of the adventure tourism segment, and with an increasing trend towards responsible travel, is set to grow. Appealing to skilled and unskilled people who want to make a difference in other people’s lives, there are multiple opportunities for developing countries to enter this lucrative market. Operators must take care when deciding on a project to establish that positive impact can be measured and that no harm is done to communities or the environment.