What are the opportunities in the European market for sports tourism?

Sport tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for sport tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition.

Sports tourism is a very diverse market that includes both spectator and participation sports. Local tour operators can take advantage of a broad annual schedule of sporting events held in their destinations. Mega-events (such as the Olympic Games) attract audiences in the thousands. Participatory events (such as running, cycling and scuba-diving) often also attract secondary audiences of friends and family members who accompany the participants. The UK, Germany and France are important European source markets.