What are the opportunities for walking tourism from Europe?

Walking tourism in Europe requires a lot of hard work and knowledge. To help you prepare CBI provides a Market Potential study with a list of European countries that offer the most opportunities for walking tourism and it describes the trends that offer new opportunities. The Market Entry study on this page contains information about buyer requirements and certifications, main market segments and distribution channels as well as information about the competition. 

Walking tourism is a very popular tourism adventure activity in the world today. Travel products can be developed relatively easily and require less financial investment than many other travel products. Therefore walking tourism presents good opportunities for knowledgeable local operators to enter the European market. European walking tourists are increasingly keen to stay active whilst on holiday and like to enjoy authentic cultural experiences that can be naturally paired with walking tourism products.