What are the opportunities for walking tourism from Europe?

Walking tourism is a very popular tourism adventure activity in the world today. Travel products can be developed relatively easily and require less financial investment than many other travel products. This presents good opportunities for knowledgeable local operators to enter the European market. European walking tourists are increasingly keen to stay active whilst on holiday and like to enjoy authentic cultural experiences that can be naturally paired with walking tourism products.

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Market Potential

Last updated:
Takes 39 minutes to read
Interest in walking activities and/or holidays is increasing in most European countries. A large share of walkers are characterised by their interest…
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Market Entry

Last updated:
Takes 37 minutes to read
Walking tourism products appeal to European travellers of many abilities, from challenging, difficult routes to easy trails with gentle gradients,…
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